Brad Woodgate is CEO, author, recording artist, and founder of No-Sugar Company and Joyburst Beverages. Woodgate believes that "refined sugar will be looked at in the next 10 years, similar to how people abuse cigarettes and the negative health effects," and he notes that countries are adding "sugar taxes" to products. About Brad Woodgate Brad Woodgate is a self-made Canadian entrepreneur. In 2015, due to his health concerns about refined sugar, Brad became very interested in reducing the health effects of refined sugar, which led to the establishment of No-Sugar in 2018, which quickly became a global food manufacturing, and is now one of the fastest-growing consumer packaged goods companies in North America. About no-Sugar Company No-Sugar was founded in 2018 with the goal of helping people to have healthy lifestyles. After countless efforts, the company was able to produce healthy, sugar-free snacks with a taste and texture that can be enjoyed, a wide range of products, including Keto Sugar-Free Bars and Keto Bombs, Keto Bars Ice Cream, etc. was made available to the public. Joyburst's latest spin-off is creating a line of natural, sugar-free energy drinks and alcoholic seltzers that have made their way into the beverage market. No-Sugar products are now available in over 50 countries, including Mexico, the UK, Australia, and China. What actions has no-Sugar Company taken? No-Sugar uses the benefits of natural sweeteners and delicious, nutritious ingredients to provide consumers with better options so they don't have to choose between health and taste, which is important when it comes to food. No-Sugar has pledged to cut more than 1 million grams of sugar from the 84 billion pounds consumed annually across the United States during the month of October. No-Sugar said: "I have made it my mission to disrupt the world's food chain's dependence on refined sugar and change people's perspective on healthy eating habits. I am excited that National No Sugar Day is recognized as a day that will be celebrated internationally.". CEO, Brad Woodgate, "Living healthier with a low/no sugar lifestyle can improve so much more than just your health and we can't wait to see how people participate in this new annual day!" No-Sugar believes that refined sugar should be removed from most foods because it has no nutrient substance and is a risk factor for cardiovascular disease and many other diseases. Also, sugar can lead to stroke, obesity, diabetes, high blood cholesterol, cancer, and dental cavities. The company has created an open invitation to all partners and competitors to join them in raising awareness of Sugar-Free Day and creating healthier sugar-free or low-sugar food. The company has already formed alliances with more than 100 organizations, raising money for the Heart and Stroke Foundation, diabetes foundations, and several other health foundations that benefit the low-sugar food chain.